The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. The definition of branding has changed over the years. What was once a process of name and identity creation has changed into something far more. We help our clients identify and develop their brand identity through a variety of media, online and offline, enabling them to find their voice and differentiate themselves from their competitors.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. A logo identifies a business in its simplest form via the use of a mark or icon.